you-tube re-vamp:

Since Kool-Aid’s consumers are spending more time watching videos online than TV, we created a series of sharable YouTube and social content to get Kool-Aid Man back to krashing culture.

a ghoul-aid halloween

YouTube, Facebook, Instagram, and Twitter.

OH YEAH!!!! #GhoulAid #Is #Back #SpookyFun pic.twitter.com/aRIslaqOv1
— Kool-Aid (@koolaid) October 2, 2018

View this post on Instagram

Booooooo-h Yeah! Which one of these three spooky fun stencils is your fave? Print it, carve it, tag it #GhoulAidPumpkin and share yours! Click the link in bio for stencils.

A post shared by @ koolaid on Oct 16, 2018 at 1:07pm PDT

a kool-aid christmas

Helped concept the Kool-Aid Man and Lil’ Jon mash-up that took social by storm.

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d.i.y kool-aid series

There are so many ways to use Kool-Aid, and Kool-Aid Man is on a mission to explore them all.

https://www.youtube.com/user/koolaidbrand/videos

OH YEAH! https://t.co/9I7mziYgr1 #KoolAidPancakeArt #OnMyYouTubeChannel #WorkOfArt #BreakfastOfChampions pic.twitter.com/MNHYA75esr
— Kool-Aid (@koolaid) August 23, 2018