Hi there! I’m a brand and digital experience strategist with a background shaping how companies communicate their story across products, platforms, and customer journeys.
I began my career in copywriting and marketing before moving into product and experience design, where I expanded my practice to include content strategy, UX writing, and brand storytelling. Along the way, I’ve worked with companies including Whole Foods Market, Expedia Group and VRBO, Zoom, and now Jewel-Osco and Albertsons Companies—partnering with designers, marketers, and product teams to translate complex ideas into clear, thoughtful experiences.
What draws me most to brand work is the intersection of strategy and craft. I enjoy collaborating across disciplines to shape narratives that feel intentional, cohesive, and grounded in how people actually engage with a brand. My background spans brand storytelling, digital experience strategy, editorial writing, and product interface copy—giving me a flexible toolkit that adapts across mediums.
While much of my career has been rooted in digital experiences, I’m increasingly interested in how strong brand thinking shows up across both digital and physical touchpoints. I bring a digital-first foundation, a sharp editorial eye, and a deep appreciation for brands built on place, culture, and community.
When I’m not writing (or sketching), you’ll usually find me running or eating my way through Chicago—my home and constant source of inspiration.