Hi there! I'm a content strategist with a background spanning brand, commerce, and customer experience. Over the past decade, I've partnered with companies to develop content strategies that help people discover, evaluate, and confidently choose products and services.
I began my career in advertising as a copywriter before expanding into content strategy, where I found a passion for connecting customer insight with business goals. Since then, my work has evolved from product detail pages and ecommerce experiences to customer journeys, digital merchandising, personalization, and AI-powered shopping.
I enjoy working at the intersection of brand strategy, content strategy, and commerce—bringing together customer research, business objectives, and creative thinking to solve complex business challenges through content. Whether optimizing a product page, simplifying a customer journey, or launching a new digital experience, I'm motivated by helping customers make confident decisions while strengthening the brands behind them.
Outside of work, you'll usually find me running or eating my way through Chicago—my home and constant source of inspiration.