Hey, there! I’m a senior content strategist and writer with a background building brand and experience across consumer products, food retail, and digital platforms.
I started my career in copywriting and marketing before moving into product and experience design, where I expanded my practice to include content strategy, UX writing, and brand storytelling. Along the way, I’ve worked with companies including Whole Foods Market, Expedia Group and VRBO, Zoom, and now Jewel-Osco and Albertsons Companies—helping teams translate complex ideas into clear, thoughtful, human-centered experiences.
What draws me most to content and brand work is the intersection of strategy and craft. I enjoy working collaboratively with designers, marketers, and cross-functional partners to shape narratives that feel intentional, cohesive, and grounded in how people actually engage with a brand. My experience spans long-form editorial writing, concise product and interface copy, and marketing copywriting—giving me a flexible toolkit that adapts across mediums.
Food has been a consistent throughline in my work, and I’m increasingly interested in how strong brand storytelling shows up beyond screens as well. I bring a digital-first foundation, a sharp editorial eye, and a deep appreciation for brands built on place, culture, and community.
When I’m not writing (or sketching), you’ll usually find me running or eating my way through Chicago—my home, and my favorite source of inspiration.