With no cork or glass bottle, Bota's recyclable boxed wine is the perfect companion for any outdoor adventure.  

Bota will design and release limited edition National Park boxes:

In store displays at REI, Dick's Sporting Goods, and Cabela's.

Hundreds of outdoor enthusiasts line up hours before REI's
massive, annual Garage Sale.

While customers wait, Bota ambassadors will walk with trays of Bota Wine and Camp Food recommended pairings.
Discounts given when bought in a package at the sale.

Ambassadors will also promote Bota's Instagram contest,
Pour Yourself a Journey.

Campers snap pictures enjoying their favorite pairing, and the winner receives a trip to Napa and Bota's private vineyard.

Art Director: Abby Napoli